ABSOLUT. BORN COLOURLESS
CLIENT
ABSOLUT
ANIMATION
ILLUSTRATION
MOTION
CREATIVE CAMPAIGN
Created as part of Absolut's Born Colourless initiative, this 30-second animated film follows a vibrant group the people, animals, and everyday oddities that make India feel so alive.
To me, Born Colourless is about celebrating individuality without prejudice and recognising that we each bring our own colours to the world over time. Through this film, I wanted to celebrate the people in my country and the animals that quietly inhabit our spaces.
Each character gently challenges assumptions and stereotypes, reminding us that there is no single way to look, live, or belong. Together, they form a joyful world where difference is not only accepted but celebrated.
Art Direction: Era Namjoshi
Animation: Era Namjoshi & Aayush Ray Chaudhuri
Sound Design: Aravindan P B
Curated By: Tejas Nair and Sejal Anand
Managed by: Paper Monday
Created as part of Absolut's Born Colourless initiative, this 30-second animated film follows a vibrant group the people, animals, and everyday oddities that make India feel so alive.
To me, Born Colourless is about celebrating individuality without prejudice and recognising that we each bring our own colours to the world over time. Through this film, I wanted to celebrate the people in my country and the animals that quietly inhabit our spaces.
Each character gently challenges assumptions and stereotypes, reminding us that there is no single way to look, live, or belong. Together, they form a joyful world where difference is not only accepted but celebrated.
Art Direction: Era Namjoshi
Animation: Era Namjoshi & Aayush Ray Chaudhuri
Sound Design: Aravindan P B
Curated By: Tejas Nair and Sejal Anand
Managed by: Paper Monday
Created as part of Absolut's Born Colourless initiative, this 30-second animated film follows a vibrant group the people, animals, and everyday oddities that make India feel so alive.
To me, Born Colourless is about celebrating individuality without prejudice and recognising that we each bring our own colours to the world over time. Through this film, I wanted to celebrate the people in my country and the animals that quietly inhabit our spaces.
Each character gently challenges assumptions and stereotypes, reminding us that there is no single way to look, live, or belong. Together, they form a joyful world where difference is not only accepted but celebrated.
Art Direction: Era Namjoshi
Animation: Era Namjoshi & Aayush Ray Chaudhuri
Sound Design: Aravindan P B
Curated By: Tejas Nair and Sejal Anand
Managed by: Paper Monday
