DOGMA BAKES: SNACKS, SIT & STAY

Dogma Bakes creates nutritious treats, cakes, and quiches for dogs and cats, so the brand needed to appeal to both pets and the people who spoil them. Built around Tara, Zen, and Zuri founder Punita's three pets and the faces of the brand, the identity drew inspiration from their silly personalities and mannerisms.

Since the products transformed everyday pet treats into elaborate, almost fine-dining experiences, the visual language embraced the humour of the idea. Tara, Zen, and Zuri were illustrated as sophisticated diners, enjoying fancy meals and taking centre stage across the brand.

Through illustrations, custom characters, and a warm visual language, the identity was designed to feel approachable, trustworthy, and full of personality. From packaging to brand assets, every element celebrated the bond between pets and their people.