LOST BALLS, STRAY DOGS & TIGER WOODS GOLF
CLIENT
Five Iron Golf
MURAL DESIGN
ILLUSTRATION
MOTION
AR EXPERIENCE
INSTAGRAM STICKERS
As Five Iron Golf prepared to open its first location in India, the challenge was to make an American brand feel both new and familiar. A series of six large-scale murals reimagined golf through an Indian lens, drawing on local humour, everyday culture, visual puns, and unexpected storytelling.
Across the walls, golf balls disappeared into unlikely places, stray dogs became accidental heroes, chai transformed into "tee," and Tiger Woods appeared in more ways than one. Packed with over 500 illustrated elements, the murals were designed to reward repeat viewing, revealing new details, jokes, and stories each time visitors returned.
Art Direction: Era Namjoshi
AR Motion+AR Filter: Nishtha Sharma and Fariz Naseer
As Five Iron Golf prepared to open its first location in India, the challenge was to make an American brand feel both new and familiar. A series of six large-scale murals reimagined golf through an Indian lens, drawing on local humour, everyday culture, visual puns, and unexpected storytelling.
Across the walls, golf balls disappeared into unlikely places, stray dogs became accidental heroes, chai transformed into "tee," and Tiger Woods appeared in more ways than one. Packed with over 500 illustrated elements, the murals were designed to reward repeat viewing, revealing new details, jokes, and stories each time visitors returned.
Art Direction: Era Namjoshi
AR Motion+AR Filter: Nishtha Sharma and Fariz Naseer
