SOFI SAAR: El Ojeroso Music Video
CLIENT
Sofi Saar
MUSIC VIDEO
ILLUSTRATION
MOTION
Created for Mexican pop artist Sofi Saar, El Ojeroso draws inspiration from Lotería, a beloved Mexican game that's essentially a pictorial version of bingo.
Instead of traditional cards, the film reimagines each illustration to reflect the song's lyrics, transforming metaphors and emotions into an animated deck.
Video: Andrea Grain Hayton
Illustrations: Era Namjoshi
Created for Mexican pop artist Sofi Saar, El Ojeroso draws inspiration from Lotería, a beloved Mexican game that's essentially a pictorial version of bingo.
Instead of traditional cards, the film reimagines each illustration to reflect the song's lyrics, transforming metaphors and emotions into an animated deck.
Video: Andrea Grain Hayton
Illustrations: Era Namjoshi
